First off- What is google ads? Well in layman's terms, it is an online advertising tool that only charges you per actual click to your website. This means if it does not send you traffic, then you will not be charged.
However I will tell you this, since google owns their own web browser, they have the mightiest of tools to make sure it does send you traffic! This is good, and bad. If your keywords and target audience are setup properly- then your traffic should be conversion producing. There are other factors, such as having a proper landing page, and a seamlessly functioning website that definitely play into this- so if you are getting high amounts of traffic for the specific keywords targeted towards your business without conversions, then I suggest reevaluating your website functionality... However if these pieces are in line- then that traffic should be resulting in conversions! If not, it may be due to your keywords and audience selection.
This is why we suggest hiring a marketing specialist to setup your adwords platform, that knows how to not only target the right demographic, but is also consistent with monitoring and tweaking the campaign. Because google wants to charge you for the most clicks possible- they often will auto-populate irrelevant keywords into your campaign, that will send the wrong traffic your way. So- if you are ready to brave Google AdWords yourself, then follow these steps! If not, the contact us for a free consultation... And Lets Grow Together.
Tell Google your goal
We’ll tailor your ad based on the results you want. And, no matter which advertising goal you choose, Google Ads can help you across the board:
Get more calls to your business
Increase visits to your store
Drive people to your website
Decide where to advertise
Go global, or stay local. You decide where you’d like to show your ads, and we’ll get them in front of the right people.
Create your message
Highlight what’s best about your business in 3 short sentences to get customers excited. Or create compelling banner ads by adding images.
Set your budget cap
You’ll never pay more than the monthly cap you set, and you can adjust or pause anytime. Plus, we’ll show you estimated results for your budget.
We’ll display your ads when people search for products or services like yours. Your ads can appear on Google Search and Maps, and across our network of partner sites.
You’ll pay for results, like when people click your ad to call your business, visit your website, or get directions to your store.
To setup your ad campaign, visit ads.google.com
Contact us for a free consultation... And Lets Grow Together!